Team Building/Virtual Team Building Team Consultant.

Logo Painting

Did I mention Erin is starting a kid opera company?

By company I of course mean a  struggling  non-profit, and by starting I of course mean spending every weekday in a foul mood over municipal tax codes or something.

When she decided Little Opera  needed  a logo, I  referred  her to a few colleagues.  When she decided she needed a free logo, I  referred  her to myself.   Anyway I thought it would be fun to document the process, since I’ve never made a logo.

The idea was to build something around the image of a feather, which holds some kind of significance in opera that I forget.   We found some beautiful gull feathers at Ocean Beach but they ended up being too detailed to make a good logo:

This failure made me realize how  conspicuous a good logo  really is, the perfect example one of those things that everyone else already knows about the world but I learn the hard way.  (However I will add that this was much easier than the way I learned how to correctly pronounce the word spatula, by getting beat up  in the sixth grade for standing up for my mom’s invented enunciation.  “Spatoola.”  Thanks, mom.)

My next idea involved experimenting with a fat brush and black ink.  Over the last few years  I have begun to understand the supreme power of a well made mark and my new instincts led me to believe that bold brush strokes would translate into a successful logo.

By the end, a few graceful gestures proved most effective and I was left in appreciation of how the process of making a logo was in essence a series of simplifications.  It was a most enlightening lesson.

The final, vaguely featherlike logo:


  1. Rachel

    Yay Erin! Also yay feathers! And also yay logos!

    And yay spatoola!

  2. jon

    I hate spatoola.

  3. feather2pixels » an exciting double-life.
    feather2pixels » an exciting double-life.05-14-2012

    […] logo stuff is hard for me. I suck at Adobe Illustrator and my sole success in this arena is soon to be obsolete. But I enjoy the challenge so I gave it the old grad school try. Jonathan […]

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