an exciting double-life.

HSC Text Logo

Our newest neighbor is this pop-up restaurant taking residence in the Italian place downstairs on Monday and Tuesday nights. In the last month or two, I have been doing a bunch of graphics and signage work for the enthusiastic chef-owners Tony and Jonathan because I want to stuff my face with their delicious food for free in a neighborly spirit of collaboration and mutual benefit.

The logo stuff is hard for me. I suck at Adobe Illustrator and my sole success in this arena is soon to be obsolete. But I enjoy the challenge so I gave it the old grad school try. Jonathan and Tony wanted something typewritery with a snail–eerily reminiscent of the tried and true feather2pixel regalia.  The final ingredient was some Bernal imagery.  I was a little concerned about churning out a cliche but in the end I got to use not one but two of my beloved typing machines along with a  silhouette  of  San Francisco’s most overlooked radio tower.

My first official physical creation was this screenprinted sandwich board, to be replaced this Fall when the HSC pop-up locks-up its stock-up by taking over all nights with a suitably permanent sign to talk-up.

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